Change In Fashion -Trends Due To The Coronavirus.
Coronavirus has changed our lifestyle and now its makeup trend is on target. The new normal Corona face mask and social distancing has reduced the shine of lipstick, the most important part of the makeup kit. Although makeup is not complete without lipstick, but due to covid-19, the trend of makeup is changing. Everyone is using face masks to avoid corona virus infection. The governments of the country and the world have also made face masks mandatory. In such a situation, the trend of lipstick is almost over.
I.USAGES AT TIMES OF NECESSITY:
Girls and women are avoiding using lipstick today. However, lipstick is still being applied at the time of video call or presentation. In such a situation, there is a decrease in the purchase of lipstick. Although the lipstick index is generally seen to decline during economic downturn, but during the lockdown this index has come down further.
II. CHANGES DUE TO WORK FROM HOME:
However, there is a big decline in sales of plastic because if women are in homes or going to office, then it is necessary to put a mask on the mouth. Due to the work from home, there is a big change in the way of makeup, that is, instead of lipstick, eye makeup is using more products like Kajal, Eyeshadow, Eyelashes, Mascara.
III. THE MARKET BEHAVIOUR OF THE PRODUCTS:
Keeping in mind the consumer's behavior, cosmetic companies are also emphasizing on making eye makeup products. According to cosmetic companies, after the corona, people will continue to wear masks even when conditions are normal and in many companies it has been made mandatory to wear masks, due to which lipstick use has been affected. This is the reason why companies are trying to focus on eye makeup products. A retailer of beauty products company Nykaa said that Eye Shadow, which ranked number five in eye make-up products, has come down to three.
Sources in the industry said that India has always been the makeup market. Makeup has a market share of 36 per cent in the overall beauty business, while lipstick has 32 per cent. On the other hand, experts believe that even though lipstick usage has reduced. But people will now spend more money on personal care products like lip bombs and skin care.
IV. IMPORTANCE OF MASK WHICH HIDES MAKEUP:
Do not forget the criteria of the mask in fashion Physician of Sadar Hospital, Dr. Anil Kumar Singh, says that a mask with cotton and three layers should be covered which completely covers the nose and mouth. Can be washed and worn again. Avoid using fake mask.
Masks are necessary to prevent corona infection. People are walking out with security by fashioning masks. There is a craze of designer masks in the market. The children are attracted to the cartoon artist masks. At the same time, women are preferring flower-designed masks.
V. BASED ON A CASE STUDY:
Jayaprakash and Nandani, who reached Motijheel, told that they would take designer masks to suit their clothes. Poonam Devi told that I have taken a mask for children as a cartoon artist. Shopkeeper Chandan Kumar said that the demand for design masks has increased. Printed work and cartoon artist masks in cotton clothes are taking more. Its price is up to Rs 40-50. Masks are being made with political parties Suttapatti businessman Sajjan Aggarwal told that the designer mask has been purchased from Ludhiana. Simple masks have been prepared by themselves. According to the political parties are preparing masks. These will be sent to retail shopkeepers.
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